Career Story
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2006 - 2010
MarketCounsel & The Hamburger Law Firm
While at MarketCounsel & The Hamburger Law Firm, I spent five years learning all functions of a small business, ultimately to find my sweet spot within Marketing and Business Development. Surrounded by what would become lifelong mentors and friends, I was able to complete corporate level work throughout my college experience, being one of the few young people with a strong resume by the time I had my degree.
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2010 - 2013
Hyman Beck & Company
In 2010, I began my work at Hyman Beck & Company, an industry leading Commodity Trading Advisor as the Director of Product & Business Development. During that time, I assisted in standard business growth practices, while helping develop and launch an alternative based Mutual Fund. The industry took a terrible hit in 2012, at which point I committed myself to learning about technology to assist in managing proprietary trading systems and IT functions within a downsized team. This fresh understanding of technology, security, and infrastructure, combined with my passion for creative, data driven marketing & business development, has provided me with a rare skill set that continues to serve me well as a liaison between departments.
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2012 - Present
Potter Esquire Media Group
For more than a decade, I have been entrusted with managing and designing special projects for Potter Esquire Media Group.
These projects vary widely in scope, from creating small-scale internal graphic designs to overseeing comprehensive project management for Fortune 500 clients.
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2013 - Present
FRS
I was hired as Director of Marketing for FRS in 2013. Now, as the Executive Vice President of Marketing, I’ve led FRS through rebranding, digital marketing, and partnership expansion efforts, in addition to working alongside our IT department to utilize enterprise technology solutions. These combined efforts have helped FRS become an industry leader in the Class Action Claims Management space today.
Over the course of 10 years, I became an integral part of a business team that has grown from 10 individuals in a small office, to nearly 100 employees across multiple states. My experience at FRS has not only taught me about business expansion, management, and teamwork, but how to effectively work through growing pains during the various stages of a company’s evolution.
Consulting and Non-Profit Work
Over the years, I’ve taken on opportunities to help small businesses and nonprofits with meeting short and long term goals. This has included website development, marketing material creation, fund sourcing, branding and logo development, conference preparation, financial services, and others. These projects have allowed me to expand my network and learn the intricacies of many industries, all while helping businesses in need of assistance as they grew.
Overview of Skills and Expertises
Executive & Leadership Skills
Project & Team Management
Attention to Detail
Creative
Analytical & Resourceful
Team Player
Strong Leadership
CRM’s & Communication Tools
Salesforce
ZOHO
Pardot
Marketing Cloud
Lead Generation Tools
Form Development Software
Social Media Tools
Facebook
Instagram
Linkedin
Twitter/X
YouTube
Sprout Social
Web & Design
Adobe Creative Suite
WordPress
HTML/CSS Editing
Google Analytics
Other Data Analytic Platforms
IT & Other
Email Archiving Systems
Quickbooks
Antivirus Softwares
Hosted Exchange Systems
Microsoft Office
Desire for Growth
Certifications:
IBM Data Scientist Professional Certificate
Currently Pursuing:
Salesforce Admin Certification
Marketing Cloud Admin Certification