About Ty Horner

I’m a marketing executive who’s spent 18+ years at the intersection of product, growth, and technology — building go-to market strategy for fintech, SaaS, and professional services companies.

The proof, not just the philosophy

I spent 13 years at Financial Recovery Strategies, a class-action settlement claims recovery firm, growing with the company from Marketing Associate to Senior Vice President of Marketing. Along the way, I helped scale annual revenue 3–4x, grew the client base from under 1,000 to 45,000+, and built the automation and analytics systems that took our lead-to-client conversion from 10% to 17%.

Earlier in my career, I helped raise $4M+ in investor capital for a new alternative investment product — proof that the same GTM instincts apply whether you’re launching a product or scaling one.

Philosophy

This is where my philosophy stands

I believe effective marketing leadership is grounded in:

  • Clarity over complexity
  • Data-informed decisions, not data paralysis
  • Empowered teams with clear ownership, leaning into individual talents and passions
  • Clear expectations alongside practical measurement
  • Continuous improvement and learning

My role as a leader is to create alignment — between strategy and execution, creativity and accountability, ambition and reality.

Education

BS, Business Management — University of Phoenix AS, Business
Management — Bergen Community College